Sustainable fashion

Sustainable Fashion

Sustainability is becoming increasingly important in our society. The new topic is also getting more and more attention in the fashion industry. What is the fashion industry already doing in terms of fair fashion, and what else can it do? Are there already labels where you can shop with a clear conscience? And what does "sustainable fashion" or sustainable fair fashion actually mean?

Fair Fashion, Fast and Slow Fashion

The term sustainable fashion or fair fashion is basically divided into slow and fast fashion. Fast fashion describes the trend of having to replace items of clothing regularly, as they tend to be of inferior quality and therefore cheap. This is mostly short-lived fashion. Often, no natural materials are used here, and often no further information is given on this type of assortment.

With slow fashion, on the other hand, the individual items of clothing are more durable and can be reused often. High quality, classic design and durable materials are the biggest attributes, but craftsmanship is also an issue. They find many years of use and can also give a lot of pleasure to the next owner as second-hand. The consumer's behaviour plays an important role here, because he or she can make a significant contribution to the sustainable fashion afford. The materials are often made of natural fibres. A natural fibre is a natural fibre made from plants, animals or minerals, such as cotton, Silk or Fish leather. There, a distinction is usually made between organic or fair trade and non-organic cotton. Some labels not only indicate "organic cotton" but also the country of production. For example, many places today also say "Made in CH" or "Product from Switzerland" as well as "Swiss handicraft", etc. So if you are prepared to pay a higher price today, the selection of fair products is often even larger. This means that the range of fair fashion products in every shop is also larger.

The aspects of sustainable fashion

What can you expect from fair fashion and what distinguishes sustainable fashion from the usual trends? Sustainability in the fashion industry can mean many things. The first point is the materials, for example organic materials can be used in the textile industry or certain products can be recycled. So what counts here first and foremost is the Natural fibre. A second important aspect is fair production and manufacturing. The workers in the factories and production halls must not only be paid fairly, they must also have hygienic workplaces and must not be exposed to toxic chemicals. Of course, fair working conditions such as working hours, protective clothing, compliance with the minimum age and social safeguards also play a major role here. Low resource consumption of energy, water & co is also an important component for a conscious fashion industry.

Sustainable fashion - the price difference

The above-mentioned things flow into the price, so the sales prices of products that observe and comply with these points are higher than those of others that cut corners on quality and production costs. Fortunately, in our society, there is an ever greater Rethinking fair fashion.  Because environmental protection and social justice as well as equality are also to be Shop do not stop there. So it is also only fair to pay more attention to the regions, such as Switzerland and its surrounding countries. This strategy has a huge impact on global supply chains, shipping to the customer and can thus strengthen local labels and brands.

What can I contribute for sustainable products?

Buying cheap clothes, wearing them once or three times and disposing of them in the regular rubbish not only results in thousands of tons of waste, but would also give the most ecological article of clothing in the world a negative eco-balance. In addition, the market will react with overproduction, because the discarded clothing items will naturally have to be replaced.

When shopping, therefore, also look out for "Conscious collections" or various seals of quality in the individual ranges. Before buying, ask yourself whether you can or would wear the chosen item several times and whether it is of high quality. If there is no further information about the item you want, ask for advice when buying. If you no longer want to wear certain items of clothing or accessories, try to sell them online or pass them on to friends and acquaintances. A high quality fashion accessory or a classic piece of clothing will certainly find a new buyer. Donations also offer help to others these days. Go for quality instead of quantity. Often trendy accessories give classic basics a personal touch. Also, treat your clothes with care, because washing too often, for example, can make textiles brittle and cause them to lose colour fastness. The washing behaviour of each individual person also plays an important role in sustainability. If you often wash a few clothes with a lot of detergent, this is harmful to the environment. Save water, make sure the machine does not run half empty and use degradable detergent. Support regional labels and brands, pay attention to article and shipping information, as well as ask if you are unclear and give a Product with a higher price a chance. In addition, this behaviour saves a lot of space in the wardrobe.

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